{"id":11181,"date":"2024-03-08T12:43:46","date_gmt":"2024-03-08T12:43:46","guid":{"rendered":"https:\/\/melcherswordpresstest.azurewebsites.net\/?p=9582"},"modified":"2026-04-06T09:38:13","modified_gmt":"2026-04-06T07:38:13","slug":"steiff-and-melchers-enter-into-a-new-partnership","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/steiff-und-melchers-gruenden-ein-joint-venture\/","title":{"rendered":"Steiff and Melchers enter into a new partnership"},"content":{"rendered":"

From the small village Giengen an der Brenz into the whole wide world - in February 2024, Margarete Steiff GmbH took a further step towards expansion into Asia by creating a joint venture together with the Melchers group. The partnership, which was sealed at the 480th Bremen Schaffermahl, opens numerous opportunities for the cuddly toy manufacturer on the Chinese market. More information about the functions Melchers fulfills in the cooperation and the motivations which are driving the collaboration can be found here<\/a>.<\/p>\n\n\n\n

MELCHERS IN CHINA<\/strong><\/p>\n\n\n\n

Since the opening of the first branch in Hong Kong in 1866, Melchers China has been offering tailored solutions to its customers. Our customers benefit from our many years of industry and market expertise as we expand and finetune our competences. The value of the honorable merchant \u201cIf we promise something, it stays true.\u201d is the guiding principle in all our service areas \u2013 from import and export to sales and marketing, as well as logistics, procurement, and IT.<\/p>\n\n\n\n

Contact us: contact@melchers.de<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Steiff and Melchers have entered into a new partnership in China, combining heritage and market expertise to strengthen brand presence and expand premium toy distribution. <\/p>","protected":false},"author":5,"featured_media":13369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[91,87,89,90,88],"class_list":["post-11181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-asia-market-entry","tag-china-market-entry","tag-chinese-market-opportunities","tag-market-expansion","tag-melchers-partnership"],"acf":[],"yoast_head":"\nNews: Neues Joint Venture mit Steiff | Enable Asia<\/title>\n<meta name=\"description\" content=\"\u2713 Neues Joint Venture mit Steiff \u2713 Asien Experte \u2713 \u00fcber 150 Jahre Erfahrung \u2713 spannende Themen und Beitr\u00e4ge \u00fcber Asien \u25b7 jetzt lesen\" \/>\n<meta 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