Southeast Asia cannot\u00a0be seen as\u00a0one region with the same potential\u00a0in every country. The\u00a0following chart shows the different\u00a0values\u00a0of the online media markets\u00a0in Southeast Asia in 2020.\u00a0<\/p>\n\n\n\n Source: Statista - Value of the online media market in Southeast Asia in 2020<\/em><\/p>\n\n\n\n Indonesia,\u00a0Thailand and\u00a0Vietnam\u00a0show\u00a0the highest\u00a0market value\u00a0in the region,\u00a0undermining\u00a0that the importance of online purchases is\u00a0rather\u00a0increasing\u00a0in upcoming markets\u00a0than\u00a0in\u00a0established\u00a0countries\u00a0like Singapore.\u00a0<\/p>\n\n\n\n Indonesia, the world\u2019s fourth largest country by population, is forecasted\u00a0to hit\u00a0a market size of\u00a0100 billion Dollar by 2025, ahead of Thailand (43 billion Dollar) and Vietnam (33 billion Dollar ), with strong growth forecasts\u00a0across the board. Indonesia and Vietnam\u00a0in particular, have seen their respective digital economies more than triple since 2015.\u00a0(Source:\u00a0Techcrunch\u00a0-\u00a0Google report: Southeast Asia\u2019s digital economy to triple to $240 billion by 2025)\u00a0\u00a0<\/p>\n\n\n\n The digital economy in\u00a0Southeast Asia is looking stronger than ever, with nearly all indicators signaling continued growth despite the challenges that are currently ongoing, which are\u00a0a low skilled workforce\u00a0and a rural infrastructure, as well as external issues like the COVID-19 pandemic and geopolitical issues.\u00a0<\/p>\n\n\n\n A third\u00a0of\u00a0the current digital users in\u00a0SEA went online for the first time during\u00a0the Covid-19\u00a0pandemic, out of which 90% intend to continue using digital services. Southeast Asians are using digital services to maintain vital access to their daily needs within the crisis. Therefore, it can be said that the Corona virus is a growth accelerator of the digital market.\u00a0<\/p>\n\n\n\n (Source:\u00a0Indonesia AHK - Southeast Asia digital market continues to surge)\u00a0<\/em><\/p>\n\n\n\n Thinking of potential digital markets, mainly China\u2019s market comes in mind. While China\u2019s internet economy has a GDP penetration of 10 % it only had a growth rate of about 16% in 2019.\u00a0This shows that the market may be maxed out in a few years.\u00a0<\/p>\n\n\n\n The thriving internet economy of Southeast Asia\u00a0is directly in the shadow of China. The average growth rate since 2015 is 33%\u00a0per\u00a0year, while countries like Indonesia and Vietnam are picking up speed.\u00a0Indonesia\u2019s digital market,\u00a0with a growth rate of 49%,\u00a0and Vietnam with\u00a0a growth rate of\u00a038% combined with a still low GDP penetration of around 4-5% are showing a high potential for investments due to easier market entry opportunities.\u00a0(Source: Google - e-Conomy\u00a0SEA 2019 report)\u00a0<\/p>\n\n\n\n![\"Diagramm](\"http:\/\/dev.enable-asia.de\/wp-content\/uploads\/2023\/03\/seastatistik1.png\")
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![\"Diagramm](\"http:\/\/dev.enable-asia.de\/wp-content\/uploads\/2023\/03\/seastatistik2.png\")
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