{"id":16973,"date":"2025-11-05T10:37:50","date_gmt":"2025-11-05T09:37:50","guid":{"rendered":"https:\/\/dev.enable-asia.de\/?p=16973"},"modified":"2026-04-16T10:51:54","modified_gmt":"2026-04-16T08:51:54","slug":"melchers-wintersteiger-wwse-2025","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/melchers-mit-wintersteiger-auf-der-wwse-2025\/","title":{"rendered":"Melchers with Wintersteiger at WWSE 2025"},"content":{"rendered":"<p>The Melchers Group, together with our longstanding partner Wintersteiger, proudly participated in the 10th anniversary of the World Winter Sports Expo (WWSE) 2025 in Beijing, China. Since the beginning of our partnership in 2010, Melchers has been responsible for sales and after-sales services of Wintersteiger\u2019s products in China, ensuring that customers benefit from both advanced equipment and dedicated support.<\/p>\n\n\n\n<p>At WWSE 2025, Lorenzo Tertan, Head of Sales Export at Wintersteiger Sports GmbH, delivered a keynote speech closely aligned with Melchers\u2019 strategy to further strengthen brand presence in the Chinese market. Tertan emphasized the importance of maintaining enjoyment on the slopes through three essential pillars: \u201cinfrastructure, confidence, and well-maintained equipment\u201d. Along with his speech, Tertan and the Melchers team presented the brand\u2019s Jupiter series, highlighting solutions designed to enhance ski performance through a \u201cprofessional equipment + customised services\u201d approach.<\/p>\n\n\n\n<p><strong>Winter sports in China<\/strong><\/p>\n\n\n\n<p>China\u2019s winter sports sector continues to expand rapidly, with participation reaching 313 million people. This growth has driven increasing demand for professional-grade equipment and tailored services. Together with Wintersteiger, we are committed to meeting this demand by delivering advanced solutions that elevate the winter sports experience.<\/p>\n\n\n\n<p>With 220 years of heritage and 160 years of operational experience in China, Melchers remains dedicated to advancing the winter sports sector through innovation, expertise, and strategic partnerships. Building on our experience supporting major events such as the Beijing Winter Olympics, we are now preparing equipment for the upcoming Harbin Asian Games.<\/p>\n\n\n\n<p>To learn more about Melchers China, explore <a href=\"https:\/\/dev.enable-asia.de\/melchers-china\/\" type=\"page\" id=\"13197\">here<\/a>.<br><br>If you would like to know more on this specific topic, browse through the <a href=\"https:\/\/www.melchers-china.com\/posts\/melchers-joins-hands-with-wintersteiger-at-wwse-2025-advancing-new-developments-in-the-ice-and-snow-industry\/\" type=\"link\" id=\"https:\/\/www.melchers-china.com\/posts\/melchers-joins-hands-with-wintersteiger-at-wwse-2025-advancing-new-developments-in-the-ice-and-snow-industry\/\" target=\"_blank\" rel=\"noreferrer noopener\">original post<\/a> on Melchers China\u2019s website.<\/p>","protected":false},"excerpt":{"rendered":"<p>Melchers Group and Wintersteiger showcased advanced ski service solutions at WWSE 2025 in Beijing, reinforcing their long-term partnership and commitment to enhancing China\u2019s growing winter sports sector through innovation and expertise.<\/p>","protected":false},"author":9,"featured_media":13262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70,72,66],"tags":[91,100,87,89,90],"class_list":["post-16973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-industrie-trends","category-marktentwicklung","tag-asia-market-entry","tag-asia-market-expansion","tag-china-market-entry","tag-chinese-market-opportunities","tag-market-expansion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News: Melchers mit Wintersteiger auf WWSE 2025 | Enable Asia<\/title>\n<meta name=\"description\" content=\"\u2713 Melchers \u2713 Wintersteiger \u2713 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