{"id":17163,"date":"2026-03-17T09:22:54","date_gmt":"2026-03-17T08:22:54","guid":{"rendered":"https:\/\/enable-asia.de\/?p=17163"},"modified":"2026-05-04T09:32:40","modified_gmt":"2026-05-04T07:32:40","slug":"aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/","title":{"rendered":"AIGNER and Melchers Partner for China Market Entry"},"content":{"rendered":"

AIGNER, an iconic German luxury house renowned for its bespoke leather collection, officially launched its flagship store on Tmall Luxury Pavilion on March 17, through its partnership with Melchers China.<\/p>\n\n\n\n

Along with AIGNER\u2019s Tmall store, Melchers will utilise popular Chinese digital platforms, Little Red Book (Xiaohongshu) and WeChat, to boost brand visibility amongst modern Chinese consumers.<\/p>\n\n\n\n

\"I am delighted about the new partnership with Melcher's in China, a company with deep roots in the beautiful country of China - this collaboration marks an important milestone for AIGNER and together we are laying the foundations for a successful entry into the Chinese luxury market.\" Sibylle Schoen, CEO of AIGNER.<\/p>\n\n\n\n

\u201cAIGNER\u2019s heritage, craftsmanship, and timeless style align perfectly with Melchers\u2019 values and our approach to brand building in China,\u201d said Claus Toxvig, CEO of Melchers China. \u201cTogether, we aim to establish a strong foundation for long-term success and create meaningful connections with Chinese consumers.\u201d<\/p>\n\n\n\n

About AIGNER<\/strong><\/p>\n\n\n\n

Founded in Munich in 1965, AIGNER is a well-established luxury brand renowned for its craftsmanship in leather goods by Hungarian-born designer, Etienne Aigner. Standing the test of time, AIGNER has expanded its footprint globally, with presence in Europe, Asia, and the Middle East. The brand\u2019s logo is a distinctive horseshoe-shaped \"A\", symbolising good fortune as well as elegance.<\/p>\n\n\n\n

For further information about this partnership with Melchers in China, contact\u00a0aigner@melchers.com.cn<\/a>.<\/p>\n\n\n\n

To learn more about Melchers China, explore here<\/a>.<\/p>\n\n\n\n

If you would like to know more on this specific topic, browse through the original post<\/a> on Melchers China\u2019s website.<\/p>","protected":false},"excerpt":{"rendered":"

AIGNER partners with Melchers China, launching on Tmall Luxury Pavilion to strengthen presence in mainland China.<\/p>","protected":false},"author":9,"featured_media":13369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[91,100,87,89,90,88],"class_list":["post-17163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geschaeftsmoeglichkeiten","tag-asia-market-entry","tag-asia-market-expansion","tag-china-market-entry","tag-chinese-market-opportunities","tag-market-expansion","tag-melchers-partnership"],"acf":[],"yoast_head":"\nNews: AIGNER und Melchers in China | Enable Asia<\/title>\n<meta name=\"description\" content=\"\u2713 AIGNER \u2713 Melchers China \u2713 Luxusmarkt \u2713 Tmall Launch \u25b7 Erfahren Sie, wie Melchers AIGNER beim Markteintritt in China unterst\u00fctzt\" \/>\n<meta name=\"robots\" content=\"index, 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