{"id":17163,"date":"2026-03-17T09:22:54","date_gmt":"2026-03-17T08:22:54","guid":{"rendered":"https:\/\/enable-asia.de\/?p=17163"},"modified":"2026-10-27T03:44:47","modified_gmt":"2026-10-27T02:44:47","slug":"aigner-and-melchers-collaborate-to-enter-the-chinese-market","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/","title":{"rendered":"AIGNER and Melchers Partner for China Market Entry"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17163\" class=\"elementor elementor-17163\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2395b146 e-con-full e-flex e-con e-parent\" data-id=\"2395b146\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-736da9d0 elementor-widget elementor-widget-text-editor\" data-id=\"736da9d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">AIGNER, an iconic German luxury house renowned for its bespoke leather collection, officially launched its flagship store on Tmall Luxury Pavilion on March 17, through its partnership with Melchers China.<\/p>\n\n<p class=\"wp-block-paragraph\">Along with AIGNER\u2019s Tmall store, Melchers will utilise popular Chinese digital platforms, Little Red Book (Xiaohongshu) and WeChat, to boost brand visibility amongst modern Chinese consumers.<\/p>\n\n<p class=\"wp-block-paragraph\">\"I am delighted about the new partnership with Melcher's in China, a company with deep roots in the beautiful country of China - this collaboration marks an important milestone for AIGNER and together we are laying the foundations for a successful entry into the Chinese luxury market.\" Sibylle Schoen, CEO of AIGNER.<\/p>\n\n<p class=\"wp-block-paragraph\">\u201cAIGNER\u2019s heritage, craftsmanship, and timeless style align perfectly with Melchers\u2019 values and our approach to brand building in China,\u201d said Claus Toxvig, CEO of Melchers China. \u201cTogether, we aim to establish a strong foundation for long-term success and create meaningful connections with Chinese consumers.\u201d<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1267a77 e-con-full e-flex e-con e-parent\" data-id=\"1267a77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a3538e elementor-widget elementor-widget-heading\" data-id=\"2a3538e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About AIGNER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc41178 elementor-widget elementor-widget-text-editor\" data-id=\"dc41178\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Founded in Munich in 1965, AIGNER is a well-established luxury brand renowned for its craftsmanship in leather goods by Hungarian-born designer, Etienne Aigner. Standing the test of time, AIGNER has expanded its footprint globally, with presence in Europe, Asia, and the Middle East. The brand\u2019s logo is a distinctive horseshoe-shaped \"A\", symbolising good fortune as well as elegance.<\/p>\n\n<p class=\"wp-block-paragraph\">For further information about this partnership with Melchers in China, contact\u00a0<a href=\"mailto:aigner@melchers.com.cn\">aigner@melchers.com.cn<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">If you would like to know more on this specific topic, browse through the <a id=\"https:\/\/www.melchers-china.com\/posts\/aigner-partners-with-melchers-to-expand-its-presence-in-mainland-china\/\" href=\"https:\/\/www.melchers-china.com\/posts\/aigner-partners-with-melchers-to-expand-its-presence-in-mainland-china\/\" target=\"_blank\" rel=\"noreferrer noopener\" type=\"link\">original post<\/a> on Melchers China\u2019s website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2732c1 e-con-full e-flex e-con e-child\" data-id=\"e2732c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ee3ee elementor-widget elementor-widget-button\" data-id=\"a3ee3ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/enable-asia.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aaaf2ff elementor-widget elementor-widget-button\" data-id=\"aaaf2ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/enable-asia.de\/en\/melchers-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Melchers in China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>AIGNER partners with Melchers China, launching on Tmall Luxury Pavilion to strengthen presence in mainland China.<\/p>","protected":false},"author":9,"featured_media":13369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-17163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geschaeftsmoeglichkeiten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News: AIGNER und Melchers in China | Enable Asia<\/title>\n<meta name=\"description\" content=\"\u2713 AIGNER \u2713 Melchers China \u2713 Luxusmarkt \u2713 Tmall Launch \u25b7 Erfahren Sie, wie Melchers AIGNER beim Markteintritt in China unterst\u00fctzt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enable-asia.de\/en\/aigner-and-melchers-collaborate-to-enter-the-chinese-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News: AIGNER und Melchers in China | Enable Asia\" \/>\n<meta property=\"og:description\" content=\"\u2713 AIGNER \u2713 Melchers China \u2713 Luxusmarkt \u2713 Tmall Launch \u25b7 Erfahren Sie, wie Melchers AIGNER beim Markteintritt in China unterst\u00fctzt\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enable-asia.de\/en\/aigner-and-melchers-collaborate-to-enter-the-chinese-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Enable Asia | Melchers\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-17T08:22:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-27T02:44:47+00:00\" \/>\n<meta name=\"author\" content=\"Kavitha.Seheran@melchers.com.my\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kavitha.Seheran@melchers.com.my\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/\"},\"author\":{\"name\":\"Kavitha.Seheran@melchers.com.my\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/person\\\/4f1d29f9ea437de28879e76d272cde8b\"},\"headline\":\"AIGNER und Melchers kooperieren f\u00fcr den Markteintritt in China\",\"datePublished\":\"2026-03-17T08:22:54+00:00\",\"dateModified\":\"2026-10-27T02:44:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/\"},\"wordCount\":289,\"publisher\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"articleSection\":[\"Gesch\u00e4ftsm\u00f6glichkeiten\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/\",\"name\":\"News: AIGNER und Melchers in China | Enable Asia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"datePublished\":\"2026-03-17T08:22:54+00:00\",\"dateModified\":\"2026-10-27T02:44:47+00:00\",\"description\":\"\u2713 AIGNER \u2713 Melchers China \u2713 Luxusmarkt \u2713 Tmall Launch \u25b7 Erfahren Sie, wie Melchers AIGNER beim Markteintritt in China unterst\u00fctzt\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#primaryimage\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"contentUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"width\":58,\"height\":39,\"caption\":\"Symbol: Umrisse zweier H\u00e4nde, die sich in einer Geste der Zustimmung oder Partnerschaft sch\u00fctteln; symbolisiert typischerweise Zusammenarbeit und gegenseitiges Verst\u00e4ndnis.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/enable-asia.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AIGNER und Melchers kooperieren f\u00fcr den Markteintritt in China\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#website\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/\",\"name\":\"Enable Asia | Melchers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/enable-asia.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#organization\",\"name\":\"Enable Asia | Melchers\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Melchers_Logo_2021_RGB_RZ.webp\",\"contentUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Melchers_Logo_2021_RGB_RZ.webp\",\"width\":1000,\"height\":410,\"caption\":\"Enable Asia | Melchers\"},\"image\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/person\\\/4f1d29f9ea437de28879e76d272cde8b\",\"name\":\"Kavitha.Seheran@melchers.com.my\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g\",\"caption\":\"Kavitha.Seheran@melchers.com.my\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News: AIGNER and Melchers in China | Enable Asia","description":"\u2713 AIGNER \u2713 Melchers China \u2713 Luxury Market \u2713 Tmall Launch \u25b7 Explore how Melchers helps AIGNER enter China","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enable-asia.de\/en\/aigner-and-melchers-collaborate-to-enter-the-chinese-market\/","og_locale":"en_GB","og_type":"article","og_title":"News: AIGNER und Melchers in China | Enable Asia","og_description":"\u2713 AIGNER \u2713 Melchers China \u2713 Luxusmarkt \u2713 Tmall Launch \u25b7 Erfahren Sie, wie Melchers AIGNER beim Markteintritt in China unterst\u00fctzt","og_url":"https:\/\/enable-asia.de\/en\/aigner-and-melchers-collaborate-to-enter-the-chinese-market\/","og_site_name":"Enable Asia | Melchers","article_published_time":"2026-03-17T08:22:54+00:00","article_modified_time":"2026-10-27T02:44:47+00:00","author":"Kavitha.Seheran@melchers.com.my","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kavitha.Seheran@melchers.com.my","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#article","isPartOf":{"@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/"},"author":{"name":"Kavitha.Seheran@melchers.com.my","@id":"https:\/\/enable-asia.de\/#\/schema\/person\/4f1d29f9ea437de28879e76d272cde8b"},"headline":"AIGNER und Melchers kooperieren f\u00fcr den Markteintritt in China","datePublished":"2026-03-17T08:22:54+00:00","dateModified":"2026-10-27T02:44:47+00:00","mainEntityOfPage":{"@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/"},"wordCount":289,"publisher":{"@id":"https:\/\/enable-asia.de\/#organization"},"image":{"@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#primaryimage"},"thumbnailUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","articleSection":["Gesch\u00e4ftsm\u00f6glichkeiten"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/","url":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/","name":"News: AIGNER and Melchers in China | Enable Asia","isPartOf":{"@id":"https:\/\/enable-asia.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#primaryimage"},"image":{"@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#primaryimage"},"thumbnailUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","datePublished":"2026-03-17T08:22:54+00:00","dateModified":"2026-10-27T02:44:47+00:00","description":"\u2713 AIGNER \u2713 Melchers China \u2713 Luxury Market \u2713 Tmall Launch \u25b7 Explore how Melchers helps AIGNER enter China","breadcrumb":{"@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#primaryimage","url":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","contentUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","width":58,"height":39,"caption":"Symbol: Umrisse zweier H\u00e4nde, die sich in einer Geste der Zustimmung oder Partnerschaft sch\u00fctteln; symbolisiert typischerweise Zusammenarbeit und gegenseitiges Verst\u00e4ndnis."},{"@type":"BreadcrumbList","@id":"https:\/\/enable-asia.de\/aigner-und-melchers-kooperieren-fuer-den-markteintritt-in-china\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enable-asia.de\/"},{"@type":"ListItem","position":2,"name":"AIGNER und Melchers kooperieren f\u00fcr den Markteintritt in China"}]},{"@type":"WebSite","@id":"https:\/\/enable-asia.de\/#website","url":"https:\/\/enable-asia.de\/","name":"Enable Asia | Melchers","description":"","publisher":{"@id":"https:\/\/enable-asia.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enable-asia.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/enable-asia.de\/#organization","name":"Enable Asia | Melchers","url":"https:\/\/enable-asia.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/enable-asia.de\/#\/schema\/logo\/image\/","url":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/05\/Melchers_Logo_2021_RGB_RZ.webp","contentUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/05\/Melchers_Logo_2021_RGB_RZ.webp","width":1000,"height":410,"caption":"Enable Asia | Melchers"},"image":{"@id":"https:\/\/enable-asia.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enable-asia.de\/#\/schema\/person\/4f1d29f9ea437de28879e76d272cde8b","name":"Kavitha.Seheran@melchers.com.my","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g","caption":"Kavitha.Seheran@melchers.com.my"}}]}},"_links":{"self":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts\/17163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/comments?post=17163"}],"version-history":[{"count":8,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts\/17163\/revisions"}],"predecessor-version":[{"id":18086,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts\/17163\/revisions\/18086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/media\/13369"}],"wp:attachment":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/media?parent=17163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/categories?post=17163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/tags?post=17163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}