{"id":17168,"date":"2026-04-01T09:45:37","date_gmt":"2026-04-01T07:45:37","guid":{"rendered":"https:\/\/enable-asia.de\/?p=17168"},"modified":"2026-05-04T09:50:04","modified_gmt":"2026-05-04T07:50:04","slug":"begg-x-co-praesentiert-herbst-winter-kollektion-2026-mit-melchers-in-shanghai","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/begg-x-co-praesentiert-herbst-winter-kollektion-2026-mit-melchers-in-shanghai\/","title":{"rendered":"Begg x Co Presents Autumn\/Winter Collection 2026 with Melchers in Shanghai"},"content":{"rendered":"

Scottish cashmere brand Begg x Co, together with Melchers China, presented its Autumn\/Winter 2026 and Home Collection at a three day showroom in Shanghai from 25\u201327 March 2026, coinciding with the city\u2019s Fashion Week. The exhibition offered an exclusive preview of the AW26 collection ahead of its market launch in China, highlighting the brand\u2019s blend of heritage and contemporary design.<\/p>\n\n\n\n

Together, the companies aim to introduce more Chinese consumers to the enduring appeal of Scottish cashmere and build a strong foundation for long term success. With 160 years of history in Greater China, Melchers China is Begg x Co\u2019s exclusive partner in mainland China. Leveraging its expertise in market expansion, omnichannel management, and digital commerce, Melchers supports Begg x Co\u2019s growth through platforms such as Tmall and offline activations like the Shanghai showroom.<\/p>\n\n\n\n

To learn more about Melchers China, explore here<\/a>.<\/p>\n\n\n\n

If you would like to know more on this specific topic, browse through the original post<\/a> on Melchers China\u2019s website.<\/p>","protected":false},"excerpt":{"rendered":"

Begg x Co partners with Melchers China, unveiling AW26 and Home Collection at an exclusive preview in Shanghai.<\/p>","protected":false},"author":9,"featured_media":15319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[70],"tags":[91,100,87,89,90],"class_list":["post-17168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","tag-asia-market-entry","tag-asia-market-expansion","tag-china-market-entry","tag-chinese-market-opportunities","tag-market-expansion"],"acf":[],"yoast_head":"\nNews: Begg x Co pr\u00e4sentiert AW2026 Kollektion mit Melchers<\/title>\n<meta name=\"description\" content=\"\u2713 Begg x Co \u2713 Melchers China \u2713 Melchers Partnerschaft \u25b7 Entdecken Sie den neuesten Auftritt von Begg x Co mit Melchers in China\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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