{"id":17305,"date":"2026-07-07T10:18:27","date_gmt":"2026-07-07T08:18:27","guid":{"rendered":"https:\/\/enable-asia.de\/?p=17305"},"modified":"2026-07-07T10:18:28","modified_gmt":"2026-07-07T08:18:28","slug":"melchers-engages-in-dialogue-on-german-business-in-china","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/melchers-beteiligt-sich-am-dialog-zur-situation-deutscher-unternehmen-in-china\/","title":{"rendered":"Melchers Engages in Dialogue on German Business in China"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Greater China Day 2026 was held on 24 June in D\u00fcsseldorf, Germany, organised by AHK Greater China and IHK D\u00fcsseldorf. The event attracted more than 200 participants from government and business sectors, creating a platform for dialogue between Germany and China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Melchers\u2019 Contribution<\/strong><br>Dr Mike Hofmann, Managing Director of Melchers Beijing, took part as a guest panelist. He joined discussions under the theme \u201cNavigating a Complex Market: Marketing and E-commerce Strategies of German Companies in China.\u201d His remarks drew on Melchers\u2019 long-standing experience in China, offering practical advice on how German firms can adapt to shifting trade policies, industry changes, and the fast-paced e-commerce environment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">His participation highlighted Melchers\u2019 role as a connector between Chinese and European commerce. By sharing knowledge and fostering dialogue, Melchers continues to support businesses navigating challenges and opportunities in China.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The event highlights the commitment of German and Chinese business communities to deepen economic ties. Melchers intends to remain actively engaged in industry exchanges, sharing expertise and strengthening Sino-German cooperation for long-term development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>A Legacy in China<\/strong><br>Melchers has been active in China since 1866, making it one of the earliest foreign enterprises to establish operations there. Over the past 160 years, the company has evolved from a trading agency into a diversified group spanning industrial machinery, consumer goods, and healthcare. This heritage provides Melchers with unique insights into the complexities of the Chinese market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To learn more about Melchers China, explore&nbsp;<a href=\"https:\/\/enable-asia.de\/en\/melchers-china\/\">here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you would like to know more on this specific topic, browse through the\u00a0<a href=\"https:\/\/www.melchers-china.com\/posts\/greaterchinaday2026\/\" type=\"link\" id=\"https:\/\/www.melchers-china.com\/posts\/greaterchinaday2026\/\">original post<\/a>\u00a0on Melchers China\u2019s website.<\/p>","protected":false},"excerpt":{"rendered":"<p>Melchers joined Greater China Day 2026 in D\u00fcsseldorf, where Dr Mike Hofmann shared insights on German business strategies in China, highlighting Sino-German cooperation.<\/p>","protected":false},"author":9,"featured_media":15397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktentwicklung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melchers teilt Marktexpertise beim Greater China Day 2026<\/title>\n<meta name=\"description\" content=\"Gastredner beim Greater China Day 2026 | Expertise zu deutschen Firmen in China | Deutsch-chinesische Handelsbeziehungen \u25b7 Erfahren Sie mehr\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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