{"id":17305,"date":"2026-07-07T10:18:27","date_gmt":"2026-07-07T08:18:27","guid":{"rendered":"https:\/\/enable-asia.de\/?p=17305"},"modified":"2026-10-27T03:23:41","modified_gmt":"2026-10-27T02:23:41","slug":"melchers-engages-in-dialogue-on-german-business-in-china","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/melchers-beteiligt-sich-am-dialog-zur-situation-deutscher-unternehmen-in-china\/","title":{"rendered":"Melchers Engages in Dialogue on German Business in China"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"17305\" class=\"elementor elementor-17305\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1319d933 e-con-full e-flex e-con e-parent\" data-id=\"1319d933\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e3d579d elementor-widget elementor-widget-text-editor\" data-id=\"2e3d579d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Greater China Day 2026 was held on 24 June in D\u00fcsseldorf, Germany, organised by AHK Greater China and IHK D\u00fcsseldorf. The event attracted more than 200 participants from government and business sectors, creating a platform for dialogue between Germany and China.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17acfc0 elementor-widget elementor-widget-heading\" data-id=\"17acfc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Melchers' Contribution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f78521 elementor-widget elementor-widget-text-editor\" data-id=\"2f78521\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Dr Mike Hofmann, Managing Director of Melchers Beijing, took part as a guest panelist. He joined discussions under the theme \u201cNavigating a Complex Market: Marketing and E-commerce Strategies of German Companies in China.\u201d His remarks drew on Melchers\u2019 long-standing experience in China, offering practical advice on how German firms can adapt to shifting trade policies, industry changes, and the fast-paced e-commerce environment.<\/p>\n\n<p class=\"wp-block-paragraph\">His participation highlighted Melchers\u2019 role as a connector between Chinese and European commerce. By sharing knowledge and fostering dialogue, Melchers continues to support businesses navigating challenges and opportunities in China.<\/p>\n\n<p class=\"wp-block-paragraph\">The event highlights the commitment of German and Chinese business communities to deepen economic ties. Melchers intends to remain actively engaged in industry exchanges, sharing expertise and strengthening Sino-German cooperation for long-term development.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-623a892 e-con-full e-flex e-con e-parent\" data-id=\"623a892\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-efb4df8 elementor-widget elementor-widget-image\" data-id=\"efb4df8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/enable-asia.de\/wp-content\/uploads\/elementor\/thumbs\/China-rt1k9jskak0g0w6gam9xkzjprbteq9qr891q8kyy00.jpg\" title=\"China\" alt=\"China ist auf einer Karte in Melchers\u2011Gold hervorgehoben und mit einem Standort\u2011Pin markiert.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901ccb3 elementor-widget elementor-widget-heading\" data-id=\"901ccb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Legacy in China<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de58d36 elementor-widget elementor-widget-text-editor\" data-id=\"de58d36\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">Melchers has been active in China since 1866, making it one of the earliest foreign enterprises to establish operations there. Over the past 160 years, the company has evolved from a trading agency into a diversified group spanning industrial machinery, consumer goods, and healthcare. This heritage provides Melchers with unique insights into the complexities of the Chinese market.<\/p>\n\n<p class=\"wp-block-paragraph\">If you would like to know more on this specific topic, browse through the\u00a0<a href=\"https:\/\/www.melchers-china.com\/posts\/greaterchinaday2026\/\">original post<\/a>\u00a0on Melchers China\u2019s website.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56bdb4b e-con-full e-flex e-con e-child\" data-id=\"56bdb4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a191c1c elementor-widget elementor-widget-button\" data-id=\"a191c1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/enable-asia.de\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ff8af2 elementor-widget elementor-widget-button\" data-id=\"2ff8af2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/enable-asia.de\/en\/melchers-china\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Melchers in China<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Melchers joined Greater China Day 2026 in D\u00fcsseldorf, where Dr Mike Hofmann shared insights on German business strategies in China, highlighting Sino-German cooperation.<\/p>","protected":false},"author":9,"featured_media":15397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[66],"tags":[],"class_list":["post-17305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marktentwicklung"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Melchers teilt Marktexpertise beim Greater China Day 2026<\/title>\n<meta name=\"description\" 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