{"id":17731,"date":"2026-10-14T09:30:00","date_gmt":"2026-10-14T07:30:00","guid":{"rendered":"https:\/\/enable-asia.de\/?p=17731"},"modified":"2026-10-23T10:31:54","modified_gmt":"2026-10-23T08:31:54","slug":"melchers-malaysia-brand-stories","status":"publish","type":"post","link":"https:\/\/enable-asia.de\/en\/melchers-malaysia-markengeschichten\/","title":{"rendered":"Melchers Celebrates 160 Years in Asia: Malaysia"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Melchers Malaysia: Supporting Malaysia's Industrial Development Since 1958<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

Established in 1958, Melchers Malaysia has been an integral part of the Melchers Group's presence in Southeast Asia for nearly seven decades. From its beginnings as a trading and representation office, the company developed into a trusted partner for industrial technology, manufacturing solutions, testing and calibration services, while also supporting premium retail and distribution operations on behalf of international partners and affiliated companies. Today, Melchers Malaysia continues to serve customers across the country through its presence in Kuala Lumpur, Johor Bahru and Penang and operates in symbiotic relationship with the sister company Nexus Analytics Sdn Bhd and Team Medical & Science Sdn Bhd.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Supporting Malaysia's Manufacturing Growth<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

As Malaysia evolved into one of Southeast Asia's leading manufacturing economies, Melchers operations in Malaysia grew alongside the country's industrial sector. A key focus for many decades was the plastics processing industry, where the company established a strong market position representing European machinery manufacturers, particularly in injection moulding technology and ancillary material handling.<\/p>\n

Melchers developed long-standing relationships with manufacturers located within the major industrial corridor stretching from Melaka to Johor Bahru, supplying machinery, technical expertise and production solutions to companies serving the automotive, electronics, packaging and consumer goods sectors. In addition to plastics processing equipment, the company represented a broad range of industrial machinery, testing solutions and production technologies that helped customers improve productivity, quality and operational efficiency.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Techniker\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Technical Expertise and After-Sales Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

An important differentiator throughout Melchers Malaysia's history has been its commitment to technical pre-sales consulting and long-term after-sales support.<\/p>\n

Many of the European and Asian manufacturers represented by Melchers relied on the company not only to sell equipment but also to provide local engineering expertise, installation support, commissioning, maintenance and operator training. For industrial customers, particularly in manufacturing environments where downtime can have significant operational consequences, reliable technical support was often as important as the equipment itself.<\/p>\n

To support these requirements, Melchers invested in qualified technical personnel and maintained local spare parts inventories, enabling customers to benefit from shorter response times and reduced production interruptions. This service-oriented approach helped establish long-term partnerships with both suppliers and customers and remains a cornerstone of the company's business philosophy today.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Presence in Malaysia's Industrial Clusters<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

For much of its history, Melchers Malaysia maintained a dedicated presence in Penang, supporting one of Southeast Asia's most important electronics and precision manufacturing hubs. The Penang office enabled the company to work closely with multinational manufacturers, contract manufacturers and local suppliers operating within the region's advanced industrial ecosystem.<\/p>\n

Together with its operations in Kuala Lumpur and Johor Bahru, this network allowed Melchers to provide local market coverage across Malaysia's key manufacturing regions.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Testing, Measurement and Calibration<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

In addition to machinery distribution, Melchers Malaysia developed capabilities in testing, measurement and calibration services. The company supplied specialised equipment and solutions supporting industries including oil and gas, aerospace, manufacturing, precision engineering and quality assurance.<\/p>\n\n

Between 2018 and 2024, Melchers operated an ISO\/IEC 17025 accredited calibration laboratory, providing traceable calibration services and supporting customers whose operations depended on measurement accuracy, regulatory compliance and internationally recognised quality standards.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Zwei\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Industrial Materials and Printing \/ Graphic Solutions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

Another long-standing activity was the supply of printing consumables and industrial materials to commercial and industrial customers. Over the years, Melchers supported printing companies with inks printing blankets. Melchers operated a cutting and barring centre for such printing blankets to significantly cut down the delivery times.<\/p>\n

These activities reflected the company's ability to combine trading expertise with local operational capabilities, creating solutions tailored to customer requirements.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

International Trade and Textile Operations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

During the 1980s, Melchers Malaysia was active in international trading activities that extended beyond its industrial focus. The company operated an import business for silk products sourced from China while also developing an export business \u2013 supporting merchandising and QC - for ready-made garments produced in Malaysia.<\/p>\n\n

These activities reflected the broader role traditionally played by Melchers throughout Asia: connecting manufacturers and suppliers across international markets and creating commercial links between Asia and Europe.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Retail Operations as a Service<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

Beyond industrial activities, Melchers Malaysia also demonstrated its ability to manage specialist retail and distribution businesses on behalf of affiliated companies and international brand partners.<\/p>\n

Rather than acting solely as a distributor, the company provided complete retail management services, including staffing, operations, logistics, after-sales support, inventory management and local market development. One of these businesses related to our own-branded range of coffee products in a direct sales organisation.<\/p>\n

Breitling<\/strong><\/p>\n

<\/p>\n

Another notable example was the operation of the Breitling Boutique at Pavilion Kuala Lumpur. During the 2000s and 2010s, Melchers Malaysia operated the boutique and supported the development of the Swiss watchmaker's presence in Malaysia as part of the broader Breitling network managed by Melchers throughout Asia.<\/p>\n

Following Breitling's acquisition by CVC Capital Partners and the subsequent transition towards direct market operations, these activities were gradually transferred to Breitling itself. The Pavilion boutique remains the brand's flagship locations in Malaysia today.<\/p>\n

Raymond Weil<\/strong><\/p>\n

<\/p>\n

Melchers Malaysia also supported the development of Raymond Weil in the Malaysian market. Working closely with Melchers Singapore and regional partners, the company assisted with retail development, distribution and brand-building activities, helping strengthen the Swiss watchmaker's presence among Malaysian consumers.<\/p>\n

<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Future Outlook<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

From plastics processing machinery and industrial technology to calibration services, international trade and luxury retail operations, Melchers Malaysia has consistently adapted to changing market opportunities while maintaining its role as a trusted partner for international manufacturers and local customers alike.<\/p>\n

For nearly seven decades, the company has combined technical expertise, local market knowledge and entrepreneurial flexibility to support business growth across Malaysia. As part of the wider Melchers Group, it continues to connect international partners with opportunities in one of Southeast Asia's most dynamic and industrially advanced economies.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tContact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMelchers in Malaysia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Melchers Malaysia has supported the country's industrial development since 1958 through machinery distribution, testing and calibration services, technical consulting and after-sales support. With a presence across Malaysia's key manufacturing regions, the company helps businesses improve productivity, quality and operational performance.<\/p>","protected":false},"author":9,"featured_media":13369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71],"tags":[],"class_list":["post-17731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-geschaeftsmoeglichkeiten"],"acf":[],"yoast_head":"\nNews: Markteintritt in Malaysia | Enable Asia<\/title>\n<meta name=\"description\" content=\"Seit 1958 | Industriemaschinen & Technologie | Internationaler Handel | Luxus-Einzelhandel | Kalibrierdienstleistungen \u25b7 Kontaktieren Sie uns\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/enable-asia.de\/en\/melchers-malaysia-brand-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News: Markteintritt in Malaysia | Enable Asia\" \/>\n<meta property=\"og:description\" content=\"Seit 1958 | Industriemaschinen & Technologie | Internationaler Handel | Luxus-Einzelhandel | Kalibrierdienstleistungen \u25b7 Kontaktieren Sie uns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/enable-asia.de\/en\/melchers-malaysia-brand-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"Enable Asia | Melchers\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-14T07:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-23T08:31:54+00:00\" \/>\n<meta name=\"author\" content=\"Kavitha.Seheran@melchers.com.my\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kavitha.Seheran@melchers.com.my\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/\"},\"author\":{\"name\":\"Kavitha.Seheran@melchers.com.my\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/person\\\/4f1d29f9ea437de28879e76d272cde8b\"},\"headline\":\"Melchers feiert 160 Jahre in Asien: Malaysia\",\"datePublished\":\"2026-10-14T07:30:00+00:00\",\"dateModified\":\"2026-10-23T08:31:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/\"},\"wordCount\":1032,\"publisher\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"articleSection\":[\"Gesch\u00e4ftsm\u00f6glichkeiten\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/\",\"name\":\"News: Markteintritt in Malaysia | Enable Asia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"datePublished\":\"2026-10-14T07:30:00+00:00\",\"dateModified\":\"2026-10-23T08:31:54+00:00\",\"description\":\"Seit 1958 | Industriemaschinen & Technologie | Internationaler Handel | Luxus-Einzelhandel | Kalibrierdienstleistungen \u25b7 Kontaktieren Sie uns\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#primaryimage\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"contentUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/icon_handshake.svg\",\"width\":58,\"height\":39,\"caption\":\"Symbol: Umrisse zweier H\u00e4nde, die sich in einer Geste der Zustimmung oder Partnerschaft sch\u00fctteln; symbolisiert typischerweise Zusammenarbeit und gegenseitiges Verst\u00e4ndnis.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/melchers-malaysia-markengeschichten\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/enable-asia.de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Melchers feiert 160 Jahre in Asien: Malaysia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#website\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/\",\"name\":\"Enable Asia | Melchers\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/enable-asia.de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#organization\",\"name\":\"Enable Asia | Melchers\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Melchers_Logo_2021_RGB_RZ.webp\",\"contentUrl\":\"https:\\\/\\\/enable-asia.de\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/Melchers_Logo_2021_RGB_RZ.webp\",\"width\":1000,\"height\":410,\"caption\":\"Enable Asia | Melchers\"},\"image\":{\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/enable-asia.de\\\/#\\\/schema\\\/person\\\/4f1d29f9ea437de28879e76d272cde8b\",\"name\":\"Kavitha.Seheran@melchers.com.my\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g\",\"caption\":\"Kavitha.Seheran@melchers.com.my\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"News: Malaysian Market Entry | Enable Asia","description":"Established in 1958 | Industrial machinery and technology | International trade | Luxury retail | Calibration services \u25b7 Contact us today","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/enable-asia.de\/en\/melchers-malaysia-brand-stories\/","og_locale":"en_GB","og_type":"article","og_title":"News: Markteintritt in Malaysia | Enable Asia","og_description":"Seit 1958 | Industriemaschinen & Technologie | Internationaler Handel | Luxus-Einzelhandel | Kalibrierdienstleistungen \u25b7 Kontaktieren Sie uns","og_url":"https:\/\/enable-asia.de\/en\/melchers-malaysia-brand-stories\/","og_site_name":"Enable Asia | Melchers","article_published_time":"2026-10-14T07:30:00+00:00","article_modified_time":"2026-10-23T08:31:54+00:00","author":"Kavitha.Seheran@melchers.com.my","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kavitha.Seheran@melchers.com.my","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#article","isPartOf":{"@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/"},"author":{"name":"Kavitha.Seheran@melchers.com.my","@id":"https:\/\/enable-asia.de\/#\/schema\/person\/4f1d29f9ea437de28879e76d272cde8b"},"headline":"Melchers feiert 160 Jahre in Asien: Malaysia","datePublished":"2026-10-14T07:30:00+00:00","dateModified":"2026-10-23T08:31:54+00:00","mainEntityOfPage":{"@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/"},"wordCount":1032,"publisher":{"@id":"https:\/\/enable-asia.de\/#organization"},"image":{"@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#primaryimage"},"thumbnailUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","articleSection":["Gesch\u00e4ftsm\u00f6glichkeiten"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/","url":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/","name":"News: Malaysian Market Entry | Enable Asia","isPartOf":{"@id":"https:\/\/enable-asia.de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#primaryimage"},"image":{"@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#primaryimage"},"thumbnailUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","datePublished":"2026-10-14T07:30:00+00:00","dateModified":"2026-10-23T08:31:54+00:00","description":"Established in 1958 | Industrial machinery and technology | International trade | Luxury retail | Calibration services \u25b7 Contact us today","breadcrumb":{"@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#primaryimage","url":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","contentUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/12\/icon_handshake.svg","width":58,"height":39,"caption":"Symbol: Umrisse zweier H\u00e4nde, die sich in einer Geste der Zustimmung oder Partnerschaft sch\u00fctteln; symbolisiert typischerweise Zusammenarbeit und gegenseitiges Verst\u00e4ndnis."},{"@type":"BreadcrumbList","@id":"https:\/\/enable-asia.de\/melchers-malaysia-markengeschichten\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/enable-asia.de\/"},{"@type":"ListItem","position":2,"name":"Melchers feiert 160 Jahre in Asien: Malaysia"}]},{"@type":"WebSite","@id":"https:\/\/enable-asia.de\/#website","url":"https:\/\/enable-asia.de\/","name":"Enable Asia | Melchers","description":"","publisher":{"@id":"https:\/\/enable-asia.de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/enable-asia.de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/enable-asia.de\/#organization","name":"Enable Asia | Melchers","url":"https:\/\/enable-asia.de\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/enable-asia.de\/#\/schema\/logo\/image\/","url":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/05\/Melchers_Logo_2021_RGB_RZ.webp","contentUrl":"https:\/\/enable-asia.de\/wp-content\/uploads\/2025\/05\/Melchers_Logo_2021_RGB_RZ.webp","width":1000,"height":410,"caption":"Enable Asia | Melchers"},"image":{"@id":"https:\/\/enable-asia.de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/enable-asia.de\/#\/schema\/person\/4f1d29f9ea437de28879e76d272cde8b","name":"Kavitha.Seheran@melchers.com.my","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f82bbb94d460c51f5e41dce8977a9ab085052985bc6c8fbd3c9fd2d3ea6bc10?s=96&d=mm&r=g","caption":"Kavitha.Seheran@melchers.com.my"}}]}},"_links":{"self":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts\/17731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/comments?post=17731"}],"version-history":[{"count":30,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts\/17731\/revisions"}],"predecessor-version":[{"id":18019,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/posts\/17731\/revisions\/18019"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/media\/13369"}],"wp:attachment":[{"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/media?parent=17731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/categories?post=17731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enable-asia.de\/en\/wp-json\/wp\/v2\/tags?post=17731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}