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Mike Hoffmann about market entry opportunities in China and the importance of Joint Ventures

Industrie Trends, Market Insights | February 8, 2024

With almost 17 years of living and working in China, the managing director of Melchers China Beijing, Mike Hoffmann has acquired a broad spectrum of knowledge. In the latest interview he explores how the results of the sight test, the Chinese air force makes their pilots take, may point towards positive market entry opportunities in China. Furthermore, he explains what consideration are worth their while when it comes to deciding your businesses location.  In addition to that, the chairman of the board of directors of Koehler Pharmaceuticals gives some insights into today’s challenges of the Chinese market, the roles that joint ventures play in that constellation and last but not least what the label “Made in Germany” still means on an international level.

The full interview with Mike Hoffmann and ChinaContact about the market entry opportunities in China can be read here.

Melchers in China

After a few years of previous cooperations in China, Melchers opened their first Chinese branch in Hongkong in 1866. From that on, Melchers has continuously been offering custom tailored solutions for their partners.  When working with us, the customer gains access to our experience and expertise while we take the chance to both expand and fine-tune our skill-set.

Here you can find more information about the offered services in China.

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