The Lazada Cross-Border program provides companies with an opportunity to test the potential of new markets in Southeast Asia without the need to establish local infrastructure. With access to six key markets and a comprehensive supply chain solution, companies can reach millions of potential customers and generate direct sales while benefiting from local presence and leveraging the reputation of Western brands.

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Cross-Border E-Commerce (Lazada)

Partnering with Melchers on the Lazada platform empowers companies to strategically access Southeast Asian markets, reach a wide customer base, and capitalize on the thriving e-commerce landscape in the region. Our expertise and local presence ensure a successful and efficient entry into these markets, paving the way for growth and expansion.
Extensive Market Reach
Lazada is the most successful B2C e-commerce platform in Southeast Asia, providing access to six major markets in the region - the Philippines, Singapore, Malaysia, Indonesia, Thailand, and Vietnam. 
Streamlined Market Entry
Our collaboration with Lazada's Cross-Border program offers a comprehensive supply chain solution, cash-on-delivery payment system, and strategically located logistics hubs. 
Local Presence and Support
With our offices present in all target markets, we provide on-the-ground support and expertise throughout the sales testing process. 
Amplify Brand Influence
Companies looking to benefit from the reputation and impact of Western brands in the Asian market can rely on Melchers' partnership with Lazada. 

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