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Steiff and Melchers enter into a new partnership

Events | March 8, 2024

From the small village Giengen an der Brenz into the whole wide world – in February 2024, Margarete Steiff GmbH took a further step towards expansion into Asia by creating a joint venture together with the Melchers group. The partnership, which was sealed at the 480th Bremen Schaffermahl, opens numerous opportunities for the cuddly toy manufacturer on the Chinese market. More information about the functions Melchers fulfills in the cooperation and the motivations which are driving the collaboration can be found here.

Melchers in China

Since the opening of the first branch in Hong Kong in 1866, Melchers China has been offering tailored solutions to its customers. Our customers benefit from our many years of industry and market expertise as we expand and finetune our competences. The value of the honorable merchant “If we promise something, it stays true.” is the guiding principle in all our service areas – from import and export to sales and marketing, as well as logistics, procurement, and IT.

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