The Melchers Group, together with our longstanding partner Wintersteiger, proudly participated in the 10th anniversary of the World Winter Sports Expo (WWSE) 2025 in Beijing, China. Since the beginning of our partnership in 2010, Melchers has been responsible for sales and after-sales services of Wintersteiger’s products in China, ensuring that customers benefit from both advanced equipment and dedicated support.
At WWSE 2025, Lorenzo Tertan, Head of Sales Export at Wintersteiger Sports GmbH, delivered a keynote speech closely aligned with Melchers’ strategy to further strengthen brand presence in the Chinese market. Tertan emphasized the importance of maintaining enjoyment on the slopes through three essential pillars: “infrastructure, confidence, and well-maintained equipment”. Along with his speech, Tertan and the Melchers team presented the brand’s Jupiter series, highlighting solutions designed to enhance ski performance through a “professional equipment + customised services” approach.
Winter sports in China
China’s winter sports sector continues to expand rapidly, with participation reaching 313 million people. This growth has driven increasing demand for professional-grade equipment and tailored services. Together with Wintersteiger, we are committed to meeting this demand by delivering advanced solutions that elevate the winter sports experience.
With 220 years of heritage and 160 years of operational experience in China, Melchers remains dedicated to advancing the winter sports sector through innovation, expertise, and strategic partnerships. Building on our experience supporting major events such as the Beijing Winter Olympics, we are now preparing equipment for the upcoming Harbin Asian Games.
To learn more about Melchers China, explore here.
If you would like to know more on this specific topic, browse through the original post on Melchers China’s website.
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