Events

Business Opportunities

Industry Trends

Market Insights

Business Opportunities

Industry Trends

Market Insights

Begg x Co Presents Autumn/Winter Collection 2026 with Melchers in Shanghai

Begg x Co partners with Melchers China, unveiling AW26 and Home Collection at an exclusive preview in Shanghai.

Melchers Opens New Guangzhou Office

Melchers Milestone: Melchers celebrated the grand opening of our Guangzhou office, coinciding with 160 years since we first entered China.

Melchers China’s Charitable Initiatives

Melchers China reinforces its commitment to the local society by supporting educational initiatives, partnering with charities, and empowering students through sponsorships and employee participation.

Melchers Honoured with 25-Year Membership Award from GCC North China

Melchers Group was honoured with the GCC North China Long-Term Membership Award, recognising 25 years of partnership and contribution to strengthening China-Germany business relations at the Chamber’s 2026 New Year Reception.

Melchers with Wintersteiger at WWSE 2025

Melchers Group and Wintersteiger showcased advanced ski service solutions at WWSE 2025 in Beijing, reinforcing their long-term partnership and commitment to enhancing China’s growing winter sports sector through innovation and expertise.

Strategic Cooperation: Melchers Group & FREYWILLE

Melchers Group and FREYWILLE formalised a strategic joint venture, inaugurating a boutique at WF CENTRAL Beijing, enhancing operational efficiency and reinforcing commitment to China’s evolving luxury market.

Webcast: The Rise of Korea’s Aerospace Ambitions

South Korea’s aerospace ambitions accelerate with KASA’s 2025 budget expansion, strategic investments in launch vehicles, satellites, and lunar exploration, positioning the nation as a global aerospace powerhouse by 2045.

Melchers Group Showcases Strategic Insights at German Brands Day in Beijing

At German Brands Day, Melchers outlined Steiff’s market‑entry and localisation strategy, highlighting digital integration, AI‑driven marketing, and German‑Chinese collaboration to strengthen brand presence in China.

Strength in Connection: Melchers Thailand’s Scientific Division Hosts Impactful Dealer Seminar in Bangkok

Melchers Thailand’s Scientific Division hosted a successful dealer seminar in Bangkok, showcasing leading global brands, fostering client engagement, and driving revenue through hands-on product demonstrations and promotional sales initiatives.

Tricker's return to CICPE in 2025

Tricker’s highlighted its craftsmanship at the 5th CICPE in Haikou, unveiling lightweight footwear innovations, offering shoe care tutorials, and reinforcing its strategic commitment to the Chinese market.