AIGNER, an iconic German luxury house renowned for its bespoke leather collection, officially launched its flagship store on Tmall Luxury Pavilion on March 17, through its partnership with Melchers China.
Along with AIGNER’s Tmall store, Melchers will utilise popular Chinese digital platforms, Little Red Book (Xiaohongshu) and WeChat, to boost brand visibility amongst modern Chinese consumers.
"I am delighted about the new partnership with Melcher's in China, a company with deep roots in the beautiful country of China - this collaboration marks an important milestone for AIGNER and together we are laying the foundations for a successful entry into the Chinese luxury market." Sibylle Schoen, CEO of AIGNER.
“AIGNER’s heritage, craftsmanship, and timeless style align perfectly with Melchers’ values and our approach to brand building in China,” said Claus Toxvig, CEO of Melchers China. “Together, we aim to establish a strong foundation for long-term success and create meaningful connections with Chinese consumers.”
About AIGNER
Founded in Munich in 1965, AIGNER is a well-established luxury brand renowned for its craftsmanship in leather goods by Hungarian-born designer, Etienne Aigner. Standing the test of time, AIGNER has expanded its footprint globally, with presence in Europe, Asia, and the Middle East. The brand’s logo is a distinctive horseshoe-shaped "A", symbolising good fortune as well as elegance.
For further information about this partnership with Melchers in China, contact aigner@melchers.com.cn.
To learn more about Melchers China, explore here.
If you would like to know more on this specific topic, browse through the original post on Melchers China’s website.
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