Greater China Day 2026 was held on 24 June in Düsseldorf, Germany, organised by AHK Greater China and IHK Düsseldorf. The event attracted more than 200 participants from government and business sectors, creating a platform for dialogue between Germany and China.
Melchers’ Contribution
Dr Mike Hofmann, Managing Director of Melchers Beijing, took part as a guest panelist. He joined discussions under the theme “Navigating a Complex Market: Marketing and E-commerce Strategies of German Companies in China.” His remarks drew on Melchers’ long-standing experience in China, offering practical advice on how German firms can adapt to shifting trade policies, industry changes, and the fast-paced e-commerce environment.
His participation highlighted Melchers’ role as a connector between Chinese and European commerce. By sharing knowledge and fostering dialogue, Melchers continues to support businesses navigating challenges and opportunities in China.
The event highlights the commitment of German and Chinese business communities to deepen economic ties. Melchers intends to remain actively engaged in industry exchanges, sharing expertise and strengthening Sino-German cooperation for long-term development.
A Legacy in China
Melchers has been active in China since 1866, making it one of the earliest foreign enterprises to establish operations there. Over the past 160 years, the company has evolved from a trading agency into a diversified group spanning industrial machinery, consumer goods, and healthcare. This heritage provides Melchers with unique insights into the complexities of the Chinese market.
To learn more about Melchers China, explore here.
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