Events

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Melchers with Wintersteiger at WWSE 2025

Melchers Group and Wintersteiger showcased advanced ski service solutions at WWSE 2025 in Beijing, reinforcing their long-term partnership and commitment to enhancing China’s growing winter sports sector through innovation and expertise.
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Melchers China’s Charitable Initiatives

Melchers China reinforces its commitment to the local society by supporting educational initiatives, partnering with charities, and empowering students through sponsorships and employee participation.
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Melchers Group Showcases Strategic Insights at German Brands Day in Beijing

At German Brands Day, Melchers outlined Steiff’s market‑entry and localisation strategy, highlighting digital integration, AI‑driven marketing, and German‑Chinese collaboration to strengthen brand presence in China.
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Webcast: The Rise of Korea’s Aerospace Ambitions  

South Korea’s aerospace ambitions accelerate with KASA’s 2025 budget expansion, strategic investments in launch vehicles, satellites, and lunar exploration, positioning the nation as a global aerospace powerhouse by 2045.
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Strength in Connection: Melchers Thailand’s Scientific Division Hosts Impactful Dealer Seminar in Bangkok

Melchers Thailand’s Scientific Division hosted a successful dealer seminar in Bangkok, showcasing leading global brands, fostering client engagement, and driving revenue through hands-on product demonstrations and promotional sales initiatives.
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Tricker's return to CICPE in 2025

Tricker’s highlighted its craftsmanship at the 5th CICPE in Haikou, unveiling lightweight footwear innovations, offering shoe care tutorials, and reinforcing its strategic commitment to the Chinese market.
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Exquisite Luxury Shopping Experience with The ShowCase and Melchers

The ShowCase and Melchers revolutionised luxury retail in Greater China with a high-tech portable studio system, enhancing online shopping experiences for watches and jewellery through advanced technology.
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The Chinese New Year Celebration

Lunar New Year, or Spring Festival, spans fifteen days and represents China's most important holiday. During this festive season, many businesses close for extended durations, especially in the manufacturing industry.
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Showcase’s Product Training A Resounding Success

The Showcase, with Melchers, conducted successful product training across Shanghai, Macau, and Hong Kong, highlighting ShowCase's advanced technology features in luxury retail sectors.
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Productive Melchers Asia Senior Managers Meeting in Bangkok

Melchers Asia Senior Managers convened in Bangkok, discussing IT integration, ESG responsibilities, compliance frameworks, and strategies for market expansion, product portfolio enhancement, and sustaining competitiveness across diverse Asian business landscapes.