Scottish cashmere brand Begg x Co, together with Melchers China, presented its Autumn/Winter 2026 and Home Collection at a three day showroom in Shanghai from 25–27 March 2026, coinciding with the city’s Fashion Week. The exhibition offered an exclusive preview of the AW26 collection ahead of its market launch in China, highlighting the brand’s blend of heritage and contemporary design.
Together, the companies aim to introduce more Chinese consumers to the enduring appeal of Scottish cashmere and build a strong foundation for long term success. With 160 years of history in Greater China, Melchers China is Begg x Co’s exclusive partner in mainland China. Leveraging its expertise in market expansion, omnichannel management, and digital commerce, Melchers supports Begg x Co’s growth through platforms such as Tmall and offline activations like the Shanghai showroom.
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