Ever since hosting 2022 Beijing Winter Olympics, the ice and snow industry has experienced a surge in popularity and demand throughout China. During the International Winter Sports (Beijing) Expo in October 2024, it was revealed that in 2025, the ice and show industry is expected to surpass $143 billion yuan.
In 2010, Melchers and Wintersteiger entered a strategic partnership; with Melchers taking lead on Wintersteiger sports product’s sales and after-sales services throughout China. The product portfolio of this partnership is impressive, with highly efficient rental systems for state-of-the-art ski equipment and services allowing for fast and accurate snow boot selection, as well as an automated ski repair device named Jupiter that can tailor to and deliver personalised customer solutions.
In 2023, Melchers introduced professional-quality product and services in China through devices and technology that may be favourable to athletes such as devices that analyse the feet, ski boot moulding equipment, functional insoles, and heating socks.
The Melchers-Wintersteiger partnership will continue to enhance existing products and services, as well as expand its portfolio to make positive and lasting impact in the ice and snow industry in China. To learn more about the Ice and Snow industry or Winter Sports Expo in China, read about it here on Melchers China.
