About Melchers

Melchers’ extensive portfolio being present in various Asian markets for 160 years allows us to support businesses across a multitude of sectors and industries seeking to expand into Asian markets.

WE HELP YOU TO DEVELOP AND EXPAND MARKETS

Language barriers, cultural differences, regulatory complexities, and diverse economies are some of many challenges and opportunities that presents itself when exploring new markets.

With our regional and business know-hows, we can help you navigate and support your business expansion needs into the Asian market successfully. Melchers can support you in a number a ways, including sharing financial risks. Explore below to see the different roles we can support your business in.

WORK WITH us!

ADVANTAGES FOR THE BRAND PARTNER & ROLE OF MELCHERS

The agent model is a suitable option for testing the market without large investments. No own local structure is required by the brand partner; all that’s required is the delivery of products and the provision of a budget.

  • Melchers acts as the local agent/distributor and trades the products either on a commission basis or on its own account.
  • As an exclusive partner in the local market, Melchers represents its brand partners in the best interest.
  • Melchers will help establish a new setup or leverage existing specialised sales and service teams.
  • Melchers will execute sales and after-sales product trainings.
  • Melchers will take care of market developments with its own specialised sales team. This includes marketing, branding, and sales activities across multiple channels for optimal market penetration.

ADVANTAGES FOR THE BRAND PARTNER & ROLE OF MELCHERS

Managing distributors from abroad often leads to difficulties in communication, understanding, and trust. Local management that understands the cultural differences and speaks the same language is therefore preferred. Efficient, cost-saving solution as brand partner does not need to setup on-site personnel of their own.

  • Melchers’ local staff can help bridge cultural differences between the brand partner’s European contacts and Asian distributors contact persons through an efficient responsive communication design.
  • The level of involvement of the brand partner can be customised as needed or preferred.
  • Melchers supports the brand partner in the co-ordination of its local distributors in Asia; or in the selection and change of distributors with access to Melchers network in Asia.

ADVANTAGES FOR THE BRAND PARTNER & ROLE OF MELCHERS

Joint venture (JV) combines the advantages of Agent and Distribution Management solutions. As a minority shareholder, Melchers acts as a local controlling authority of the local JV and its brand partner.

  • Melchers provides liability protection of the brand partner’s personnel by having critical but necessary management functions (legal representative, supervisor, etc.).
  • Melchers shares the business risk by providing venture capital. This strengthens and aligns common business interests.
  • Melchers ensures the administrative side of the business (accounting, human resource, etc.) runs smoothly, and company compliances and regulations are adhered.
  • Having 159 years of experience in Asia means Melchers has a strong network and is familiar with the local authorities. The access to this network offers brand partners the unique facilitations in the search for business partners, vendors, etc..
  • The terms of sale of Melchers shares can be determined early, allowing maximum long-term flexibility for the brand partner.

ADVANTAGES FOR THE BRAND PARTNER & ROLE OF MELCHERS

Having a dedicated local subsidiary in the market enables companies to conduct all types of business and complete registrations. This creates independence from distributors and lays the foundation for growth.

  • Melchers acts as a full-service provider for the local subsidiary so that the brand partner can focus on the core business activities.
  • Melchers handles the complete back-office administration of the subsidiary (typically a Wholly Owned Foreign Enterprise [WFOE]) and monitors compliance with company policies.
  • Cost reduction for the brand partner as no own back-office setup is necessary.

ADVANTAGES FOR THE BRAND PARTNER & ROLE OF MELCHERS

Companies doing business in Asia with growth prospects benefit from having their own local staff who take care of business development and act as local contact point for brand partners. No establishment of brand partner’s own local company or representative offices necessary.

  • Melchers provides infrastructure and organisation for hiring qualified employees. Employees are accommodated in the Melchers office with their own desks/rooms and employed under the Melchers entity.
  • Full support from in-house IT infrastructure and staff, with complete HR management by Melchers with a lean and low-cost setup structure.

Let's Connect

Book a meeting with our experts to learn more about our services and how we can help you achieve your business goals; or fill out our contact form and we’ll get back to you.